• 1. Customise your wakeup

    Set your alarm time and select a sunrise duration.

  • 2. Sunrise simulation

    The light starts softly and gradually brightens over your chosen sunrise duration, reaching full brightness just before your alarm sounds at your set wake-up time.

  • 3. Wake up naturally

    Wake up easily, naturally and often before your alarm sounds. Take on the day feeling refreshed and with an extra bounce in your step.

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Reset your circadian rhythm 🧬 Science backed 🧪 Boosts morning energy ⚡ Improve sleep quality 😴 Reduce morning stress 🧘🏻‍♀️ Reset your circadian rhythm 🧬 Science backed 🧪 Boosts morning energy ⚡ Improve sleep quality 😴 Reduce morning stress 🧘🏻‍♀️
  • NZ Certified & Locally supported

    Every unit is certified to New Zealand's safety standards. No guess work, just quality backed by a local, family run business.

    About us 
  • Innovative technology

    Light therapy technology simulates a sunrise which eases you awake aligning with your circadian rhythm for a healthier start to the day.

    Learn More 
  • Free NZ shipping

    Free standard NZ shipping always. Your clock is packed and shipped directly from Auckland so your mornings start sooner rather than later.

    Buy now 
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Customer Reviews

Based on 18 reviews
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Lexi

This clock is my favorite since I got it. Im having a hard time getting up and consistently have headaches on my phone alarm. Love the light at night, sunrise of the clock and especially the alarm, my fave alarm sound are the bird chirps and the first morning that I got this alarm it feels like I am at the forest relaxing and camping. No more headaches everymorning

P
Phoebe

Absolute GAME-CHANGER for those early morning starts! So peaceful waking up to a gradual sunrise and bird song, honestly the best. 🌅😍 I love that the digital display is dimmable too! And the night light paired with the calming sounds is next level. 👏🏼 EVERYONE NEEDS ONE OF THESE IN THEIR LIFE.

A
Alida

This is the little machine I didn’t know I needed, the sound machine is on constant use for baby and her naps, and the sunrise alarm is so gentle on your delicate soul first thing in the morning- I cannot recommend it enough!

It has so many sounds so there’s someone for everyone even if your particular (like my baby lol)

Also the clock light is dimmable which is game changing 🙌

If you had reservations about if this machine is worth it- trust me, it is!!!

K
Koko

I’m someone who sets multiple alarms on my phone to wake up in the morning and even with the most “gentle” alarm sound I always wake up with a startle so when I gave the Sunrise Alarm Clock I experienced the opposite. It’s designed to simulate a sunrise when you set your alarm to wake you up, you can choose how long you want your sunrise duration and pick from multiple sounds. It also doubles as mood lighting if you have a pc gaming set up which is nice and I love the options for how bright you want the coloured lights as well as the clock display which is so handy. Recommend if you don’t want to wake up from a blaring phone alarm!

A
Aarai

If you’re desperate to get your mornings then I highly recommend getting yourself one of these alarm clocks. My whanau and I have been using this alarm clock for a month now and absolutely love it. It is jammed packed with so many different features to accompany your bedtime, alone time and white noise for your little ones. I love this alarm clock so much.

Early starts made easy

Designed for busy lives and irregular hours, our sunrise alarm clock takes away the hard part of waking up. It gently eases you into the day with gradual light that tells your body it’s time to rise. Every wake up feels calm and effortless.

Buy now

Calm your nights, power your days

Set the ground work for a smoother morning the night before with red light, white noise, and calming nature sounds. Choose from 8 nightlight colors to match your mood, dim the clock display, and set a sleep timer for effortless relaxation. No harsh lights, or eyestrain. No Wi-Fi needed. Just rest.

Learn more

Wind down with the sounds of nature

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FAQ

About the Product

Q: How does the sunrise simulation help me wake up?
A: The gradual sunrise light gently increases in brightness before your alarm time. This mimics a natural sunrise, helping to reset your circadian rhythm so you wake up feeling refreshed and calm, not jolted awake by a harsh alarm.

Q: Can I customize the alarm settings?
A: Yes! You can choose how long the sunrise simulation lasts (from 5 to 60 minutes), select from 26 soothing sounds, adjust volume, set a snooze, and more. It’s designed to fit your unique morning routine.

Q: Can I turn the alarm off?
A: Yes, you can use the clock without the alarm. Just disable the alarm in the settings and enjoy the light or sound features on their own.

Q: Does the clock require Wi-Fi?
A: No. Our sunrise alarm clock works completely offline with simple, easy-to-use buttons. No complicated setup.

Q: How do I know this alarm clock is high quality?
A: We source premium products which are tested by us personally. Additionally, we hired an independent third-party company to conduct rigorous quality, compliance and safety testing. Every unit is certified to New Zealand’s strict electrical safety standards, so you can trust you’re getting a reliable and premium product.

Shipping

Q: How long does shipping take?
A: Orders are shipped from Auckland and usually arrive within 1–4 business days for standard shipping. Rural delivery may take an extra 1–2 days depending on your location.

Q: Where do you ship to?
A: We ship anywhere in New Zealand.

Q: What if my order arrives damaged or faulty?
A: We stand by our product quality. If there’s an issue, get in touch and we’ll make it right.

Payment & Returns

Q: What payment methods do you accept?
A: We accept credit and debit cards via Shopify Payments and Paypal, plus we are working on being able to provide interest-free installments with Buy Now Pay Later Partners.

Q: What if I’m not happy with my purchase?
A: We offer a simple returns policy. If you’re not satisfied, please reach us at admin@choicelivingnz.com within 30 days and we’ll work to make it right.

 

Shipping & Returns

🔄 Change of Mind

If you change your mind about your purchase, we offer returns within 14 days of receiving your order.

To be eligible:

  • The item must be unused, in original packaging, and in resellable condition.
  • Proof of purchase is required.

Please note:
We do not offer change-of-mind returns on:

  • Items marked as Final Sale
  • Items purchased with a promotional discount of 30% or more
  • Items that have been used or are not in resellable condition

Customers are responsible for return shipping costs for change-of-mind returns unless the item is faulty.

⚠️ Faulty or Damaged Products

If your item arrives faulty, damaged, or not as described, please contact us as soon as possible. Under the Consumer Guarantees Act 1993, you're entitled to:

  • A repair, replacement, or refund depending on the issue
  • Shipping costs covered by us if the product is faulty

We may ask for photos or return of the product to assess the fault.

📦 How to Return an Item

To start a return, email us at admin@choicelivingnz.com with your order number, reason for return, and any relevant photos (especially if the item is faulty or damaged).

If your return is approved, please:

  • Carefully pack the item in its original packaging (or similar secure packaging if original is unavailable), including any accessories or inserts that came with it.
  • Include a copy of your order confirmation or a note with your name and order number inside the parcel.
  • Send the item to the return address we provide using a tracked shipping method.
  • Email us the tracking number once your return has been sent.

Customers are responsible for return shipping costs unless the item is faulty or not as described.

Once your return is received and inspected, we’ll process your refund or replacement within 5 business days.

💳 Refunds

Refunds are issued to your original payment method.

We’ll notify you by email once your return has been processed.

Depending on your bank or provider, funds may take a few business days to appear.

Privacy Policy

Privacy Policy - Choice Living NZ

Privacy Policy – Choice Living NZ

This privacy policy explains how Choice Living NZ ("we" or "our") collects, uses, and shares your personal information when you interact with our website and services. Our store is powered by Shopify and complies with applicable privacy regulations in New Zealand and globally.

Personal Information We Collect

We may collect the following information when you interact with us:

  • Your name
  • Contact details (email, phone number)
  • Shipping and billing information
  • Order and transaction details
  • Device and usage data (IP address, browser type, etc.)
  • Customer support interactions
Why We Collect Your Information

We collect your personal information to:

  • Fulfill and deliver your orders
  • Process payments securely
  • Communicate with you about your order or inquiries
  • Provide customer support
  • Send marketing updates (if you opt in)
  • Comply with legal obligations
Sharing Your Information

We only share your personal information with trusted third parties as needed to operate our business, including:

  • Shopify (our store platform)
  • Payment processors (e.g., Stripe, Afterpay)
  • Shipping and logistics providers
  • IT and customer service providers

We do not sell or rent your personal information to anyone.

Security and Data Storage

We take reasonable steps to protect your information using SSL encryption, secure servers, and limited access protocols. Your data may be stored in New Zealand or internationally via Shopify's infrastructure.

Your Rights and Choices

You have the right to:

  • Access a copy of the personal information we hold about you
  • Request corrections to your personal data
  • Request deletion (where applicable)
  • Opt out of marketing communications at any time

To make any requests, please email us at admin@choicelivingnz.com.

Shopify and Third Parties

Because our store is powered by Shopify, your personal data may also be processed by them. Learn more by visiting the Shopify Privacy Policy.

Changes to This Policy

We may update this privacy policy as needed. When we do, we’ll update the “Last updated” date and notify you if legally required.

Contact Us

If you have questions or concerns about this policy or your data, contact us at admin@choicelivingnz.com.

About us

At Choice Living NZ, we’re inspired by the kind of mornings that feel truly choice. Grounded, peaceful, and connected to nature.

To us here in Aotearoa, “choice” is a simple nod to the good stuff. Clear skies, warm sunrises, and the beauty of intentional living. Our name is a tribute to that everyday magic and to the people who shaped us.

We’re a small, New Zealand-based business with big standards. Family-run, locally supported, and driven by values that go beyond the bottom line. We care about how things work, how they’re made, and how they make people feel.

This brand was born from a deep love of nature and a strong sense of purpose. It’s a tribute to where we’re from and who raised us. This brand is inspired by our late mum, whose calm, grounded way of living continues to shape everything we create.

Choice Living is about doing life well.

Not rushed. Not perfect. Just real, intentional living. With a bit of peace built in.

 

Contact us

We’d love to hear from you! If you have any questions, feedback, or need assistance, please reach out to us at:

📧 Email: admin@choicelivingnz.com

We aim to respond within 1–2 business days.